{"id":10652,"date":"2026-11-04T11:36:31","date_gmt":"2026-11-04T08:36:31","guid":{"rendered":"https:\/\/cherry.fi\/cookie-policy\/"},"modified":"2026-11-04T19:57:15","modified_gmt":"2026-11-04T16:57:15","slug":"cookie-policy","status":"publish","type":"page","link":"https:\/\/cherry.fi\/en\/cookie-policy\/","title":{"rendered":"Cookie policy"},"content":{"rendered":"\n<style>body:has(.cl) .cherry-footer-cta{display:none!important}body.page:not(.elementor-page) .site-main:has(.cl){max-width:none!important;margin:0!important;padding:0!important}body.page:not(.elementor-page) .site-main:has(.cl) .page-header{display:none!important}body.page:not(.elementor-page) .site-main:has(.cl) .page-content{margin:0;padding:0}.cl{font-family:Outfit,sans-serif;color:#2A2A2A;--r:#ED1A38;--rd:#810000;--k:#0A0A0A}.cl *{box-sizing:border-box}.cl-w{max-width:1200px;margin:0 auto;padding:0 32px}.cl-hero{background:var(--k);color:#fff;padding:76px 0 0}.cl .cl-eb{margin:0 0 18px;font-size:14px;font-weight:500;letter-spacing:.09em;text-transform:uppercase;color:var(--r)}.cl-hero h1{margin:0 0 24px;max-width:15ch;font:500 clamp(42px,6vw,76px)\/1.03 Outfit,sans-serif;letter-spacing:-.015em;color:#fff}.cl .cl-lead{margin:0 0 18px;max-width:640px;font-size:19px;line-height:1.6;color:rgba(255,255,255,.74)}.cl .cl-meta{margin:0 0 28px;font-size:15px;color:rgba(255,255,255,.5)}.cl-hero .cherry-evaste-nappi{margin:0 0 8px}.cl-tabs{display:flex;gap:36px;margin-top:52px;border-top:1px solid rgba(255,255,255,.14);overflow-x:auto;scrollbar-width:none}.cl-tabs a{flex:none;margin-top:-1px;padding:20px 0 22px;border-top:2px solid transparent;color:rgba(255,255,255,.62)!important;font-size:16px;text-decoration:none!important;transition:color .15s}.cl-tabs a:hover{color:#fff!important}.cl-tabs a[aria-current]{color:#fff!important;border-top-color:var(--r)}.cl-body{background:#fff}.cl-grid{max-width:1200px;margin:0 auto;padding:80px 32px 110px;display:grid;grid-template-columns:250px minmax(0,1fr);gap:88px}.cl-toc{position:sticky;top:32px;align-self:start;max-height:calc(100vh - 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Some are necessary for the site to work. We use the rest only if you allow it: statistics cookies show us which pages help our readers, and marketing cookies let us measure and target our advertising. You can change your choice at any time.<\/p>\n<p class=\"cl-meta\">Updated 4 November 2026 \u00b7 Cherry Group Oy<\/p>\n<p><button type=\"button\" class=\"cherry-consent-open cherry-evaste-nappi\">Cookie settings<\/button><\/p>\n<nav class=\"cl-tabs\" aria-label=\"Privacy\"><a href=\"https:\/\/cherry.fi\/en\/privacy-statement\/\">Privacy statement<\/a><a href=\"https:\/\/cherry.fi\/en\/cookie-policy\/\" aria-current=\"page\">Cookie policy<\/a><\/nav>\n<\/div><\/header>\n<div class=\"cl-body\"><div class=\"cl-grid\">\n<aside class=\"cl-toc\"><details open><summary>Contents<\/summary><ol><li><a href=\"#what-is-a-cookie\">What is a cookie?<\/a><\/li><li><a href=\"#how-consent-works\">How consent works<\/a><\/li><li><a href=\"#necessary-cookies\">Necessary cookies<\/a><\/li><li><a href=\"#statistics-cookies\">Statistics cookies<\/a><\/li><li><a href=\"#marketing-cookies\">Marketing cookies<\/a><\/li><li><a href=\"#transfers-outside-the-eu\">Transfers outside the EU<\/a><\/li><li><a href=\"#more-information\">More information<\/a><\/li><\/ol><\/details><\/aside>\n<div class=\"cl-doc\">\n\n<section id=\"what-is-a-cookie\"><h2>What is a cookie?<\/h2><p>A cookie is a small text file that a website stores in your browser. It lets the site remember, for example, your language or that you have already answered the cookie question. Similar technologies include the browser\u2019s local storage (localStorage) and tracking pixels. On this page we call all of them cookies.<\/p><\/section>\n<section id=\"how-consent-works\"><h2>How consent works<\/h2><p>When you first visit the site, we ask for permission for two groups: statistics and marketing. Until you answer, only necessary cookies are used. If you refuse, statistics and marketing services are not loaded.<\/p>\n<p>For Google services we use Google Consent Mode v2. If you do not give permission, Google Analytics and Google Ads do not store cookies in your browser. They may still receive a cookieless signal that a page loaded or a form was sent, so that visit numbers can be estimated statistically. The signal contains no identifier that could link you to earlier visits.<\/p>\n<p>Your choice is kept for 365 days, after which we ask again. You can withdraw or change your permission with the button on this page or from the Cookie settings link at the bottom of the site. When you withdraw permission, we delete the site\u2019s own statistics and marketing cookies from your browser. Cookies that third parties have stored under their own domains can be removed in your browser settings.<\/p><\/section>\n<section id=\"necessary-cookies\"><h2>Necessary cookies<\/h2><p>These are needed for the site to work, and no permission is asked for them. They do not follow you on other sites.<\/p>\n<figure class=\"wp-block-table cherry-evastetaulukko\"><table><thead><tr><th>Cookie<\/th><th>Service<\/th><th>What it is used for<\/th><th>Duration<\/th><\/tr><\/thead><tbody><tr><td>cherry_consent<\/td><td>Cherry<\/td><td>Stores your cookie choice (statistics and marketing yes\/no) so we do not ask on every page<\/td><td>365 days<\/td><\/tr><tr><td>wp-wpml_current_language<\/td><td>Cherry (WPML)<\/td><td>Remembers whether you read the site in Finnish or English<\/td><td>1 day<\/td><\/tr><\/tbody><\/table><\/figure><\/section>\n<section id=\"statistics-cookies\"><h2>Statistics cookies<\/h2><p>Used only with your permission. We see in aggregate how the site is used: which pages are read, where visitors come from and where a form is left unfinished. We do not use this data to identify individual visitors.<\/p>\n<figure class=\"wp-block-table cherry-evastetaulukko\"><table><thead><tr><th>Cookie<\/th><th>Service<\/th><th>What it is used for<\/th><th>Duration<\/th><\/tr><\/thead><tbody><tr><td>_ga<\/td><td>Google Analytics<\/td><td>Tells visitors apart with a random identifier<\/td><td>400 days<\/td><\/tr><tr><td>_ga_Y37NP0CKBM<\/td><td>Google Analytics<\/td><td>Keeps the state of the visit (session and its sequence number)<\/td><td>400 days<\/td><\/tr><tr><td>_hjSessionUser_3475786<\/td><td>Hotjar<\/td><td>Recognises a returning visitor in usability analysis<\/td><td>365 days<\/td><\/tr><tr><td>_hjSession_3475786<\/td><td>Hotjar<\/td><td>Keeps the data of one visit together<\/td><td>30 minutes<\/td><\/tr><\/tbody><\/table><\/figure><\/section>\n<section id=\"marketing-cookies\"><h2>Marketing cookies<\/h2><p>Used only with your permission. With these we measure whether our ads lead to enquiries, show ads to people who have visited the site and identify at company level which organisations visit the site. YouTube videos embedded on our pages fall under the same permission.<\/p>\n<figure class=\"wp-block-table cherry-evastetaulukko\"><table><thead><tr><th>Cookie<\/th><th>Service<\/th><th>What it is used for<\/th><th>Duration<\/th><\/tr><\/thead><tbody><tr><td>_gcl_au, _gcl_ls (local storage)<\/td><td>Google Ads<\/td><td>Links an enquiry to the ad you came from<\/td><td>90 days<\/td><\/tr><tr><td>IDE<\/td><td>Google (doubleclick.net)<\/td><td>Showing and measuring ads in the Google network<\/td><td>390 days<\/td><\/tr><tr><td>_fbp<\/td><td>Meta (Facebook, Instagram)<\/td><td>Measuring and targeting ads in Meta services<\/td><td>90 days<\/td><\/tr><tr><td>bcookie, lidc, li_gc<\/td><td>LinkedIn<\/td><td>Measuring and targeting ads on LinkedIn; li_gc stores your LinkedIn cookie choice<\/td><td>1\u2013365 days<\/td><\/tr><tr><td>_lfa, _lfa_expiry (local storage)<\/td><td>Leadfeeder (Dealfront)<\/td><td>Identifies at company level which organisation visits the site<\/td><td>365 days<\/td><\/tr><tr><td>__hstc, hubspotutk, __hssc, __hssrc, __cf_bm<\/td><td>HubSpot<\/td><td>Links the contact details you give in a form to your earlier visits, so we can answer your enquiry properly<\/td><td>30 minutes \u2013 180 days<\/td><\/tr><tr><td>YSC, VISITOR_INFO1_LIVE, VISITOR_PRIVACY_METADATA, __Secure-YNID, __Secure-ROLLOUT_TOKEN<\/td><td>YouTube (Google)<\/td><td>The video is loaded from YouTube only when you press play. After that YouTube may store cookies for playback and viewing statistics<\/td><td>session \u2013 180 days<\/td><\/tr><\/tbody><\/table><\/figure><\/section>\n<section id=\"transfers-outside-the-eu\"><h2>Transfers outside the EU<\/h2><p>Google, Meta, LinkedIn, HubSpot and Hotjar may also process data outside the EU and EEA, especially in the United States. Transfers are based on the EU\u2013US Data Privacy Framework or the European Commission\u2019s standard contractual clauses. The services\u2019 own privacy policies:<\/p>\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/policies.google.com\/privacy?hl=en\" target=\"_blank\" rel=\"noopener\">Google<\/a><\/li><li><a href=\"https:\/\/www.facebook.com\/privacy\/policy\/\" target=\"_blank\" rel=\"noopener\">Meta<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/legal\/privacy-policy\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><\/li><li><a href=\"https:\/\/legal.hubspot.com\/privacy-policy\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a><\/li><li><a href=\"https:\/\/www.hotjar.com\/legal\/policies\/privacy\/\" target=\"_blank\" rel=\"noopener\">Hotjar<\/a><\/li><li><a href=\"https:\/\/www.dealfront.com\/privacy-policy\/\" target=\"_blank\" rel=\"noopener\">Leadfeeder (Dealfront)<\/a><\/li><\/ul><\/section>\n<section id=\"more-information\"><h2>More information<\/h2><p>We describe how we process personal data in more detail in our <a href=\"https:\/\/cherry.fi\/en\/privacy-statement\/\">privacy statement<\/a>. Questions about cookies and privacy: Cherry Group Oy (Business ID 3234528-1), Salomonkatu 17 B 32, 00100 Helsinki, Finland, <a href=\"mailto:hello@cherry.fi\">hello@cherry.fi<\/a>, +358 40 070 5050.<\/p><\/section>\n<div class=\"cl-cta\"><p class=\"cl-cta-t\">Want to change your choice?<\/p><p>You can give or withdraw permission for statistics and marketing cookies at any time. The change takes effect immediately.<\/p><div class=\"cl-cta-b\"><button type=\"button\" class=\"cherry-consent-open cl-btn\">Cookie settings<\/button><a class=\"cl-btn cl-btn--o\" href=\"mailto:hello@cherry.fi\">hello@cherry.fi<\/a><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<script>(function(){var d=document.querySelector('.cl-toc details');if(!d)return;if(window.innerWidth<1024)d.open=false;var a=[].slice.call(d.querySelectorAll('a'));if(!('IntersectionObserver' in window))return;var o=new IntersectionObserver(function(es){es.forEach(function(e){if(e.isIntersecting){a.forEach(function(x){x.classList.toggle('on',x.getAttribute('href')==='#'+e.target.id)})}})},{rootMargin:'-20% 0px -70% 0px'});document.querySelectorAll('.cl-doc section').forEach(function(s){o.observe(s)});a.forEach(function(x){x.addEventListener('click',function(){if(window.innerWidth<1024)d.open=false})})})();<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Privacy Cookie policy We use cookies and similar technologies on cherry.fi. Some are necessary for the site to work. We use the rest only if you allow it: statistics cookies show us which pages help our readers, and marketing cookies let us measure and target our advertising. You can change your choice at any time. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-10652","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/cherry.fi\/en\/wp-json\/wp\/v2\/pages\/10652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cherry.fi\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cherry.fi\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cherry.fi\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/cherry.fi\/en\/wp-json\/wp\/v2\/comments?post=10652"}],"version-history":[{"count":4,"href":"https:\/\/cherry.fi\/en\/wp-json\/wp\/v2\/pages\/10652\/revisions"}],"predecessor-version":[{"id":10663,"href":"https:\/\/cherry.fi\/en\/wp-json\/wp\/v2\/pages\/10652\/revisions\/10663"}],"wp:attachment":[{"href":"https:\/\/cherry.fi\/en\/wp-json\/wp\/v2\/media?parent=10652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}